Samantha considers her creative path to fall somewhere under the definition of “conceptualist”, which is a term she may or may not have invented. She draws on many different art forms for inspiration, having found writing and music to be of particular importance when it comes to how she navigates her life. Samantha spent the first part of her life performing in theatre, and she later studied musical theatre in New York. Samantha also graduated from the Creative Industries program at Toronto Metropolitan University (formerly Ryerson) and went on to become the COO of Hitmakerz record label. While in school, Samantha took a deep interest in social media studies, creative writing, and visual storytelling. She is currently the Vice-President of the Creative Industries Alumni Association. Prior to university, Samantha spent several years working with young kids, particularly preschoolers, and was inspired to return to school to help get children a better future. Okay, I will stop talking in the first person now. It feels weird.